Updated on May 17th, 2023 at 03:56 pm
Instagram users can now add up to five links in their profile bios, a massive increase from the previous one single link, Meta CEO Mark Zuckerberg announced via his Broadcast Channel on Tuesday. Instagram has been testing the tool(opens in a new tab) for some time now.
The feature is available for all accounts, including business and creators, but you'll need to update your app to ensure you have access. You can add multiple links to your profile the same way you add a single one: Go to Edit profile, then navigate to Links, then Add external link. You'll be able to organize the links by dragging and dropping them in the order you want them to appear.
Previously, if you wanted to post a link to your personal website, your Twitter account, and your Facebook profile, you'd have to corral them all using a third-party app, like Linktree, and post that link in your bio. Now, you can do it all directly from the photo-sharing app. This has been a feature creators have been requesting for some time and it's a rare case of Instagram adding a tool that doesn't copy from one of its competitors. In a post, Zuckerberg said it was “probably one of the most requested features we've had.”
Lately, it seems like Instagram is adding a new feature or tool every couple of days. Most recently, the Meta-owned platform released the ability for creators to see the top trending songs, hashtags, and topics on Reels, along with analytics for how many times the audio or hashtag has been used.